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Located at 115-201 Southridge Drive next to Starbucks and across from Canadian Tire

Located at 115-201 Southridge Drive next to Starbucks and across from Canadian Tire

Home ยป Privacy Policy

Privacy Policy

What is personal Information

Personal information is information about an individual. It includes information that relates to your personal characteristics (EG gender, age, income, home address, phone number, ethnic background, religion, family status, etc) or your health (EG health history, health conditions, health services, etc)

Effective: January 1, 2004

Collection and Use

Your business information, when used for business contact purposes (EG address, phone number etc) is not considered personal information and therefore is not affected by privacy legislation.

Personal information collected from patients of this practice shall be limited to that required to:

a) evaluate your eye health and vision status

b) determine and recommend appropriate treatment or referral

c) communicate with you about the services we provide

d) to advise you about your vision care needs

e) provide you with eye-care, health or other product or treatment information

f) process payment and pursue collection of accounts receivable for services and products received from our office

g) communicate with others (e.g. other health care providers, lawyers, third party insurers etc) about your eye health and vision status


In the course of providing services to you, your personal information may be disclosed where required or allowed by law and may also be disclosed to

a) other health care providers

b) insurers or other third party payers you have identified

c) regulatory authorities, where such information may assist in the investigation of a complaint or a review of standards of care

d) governmental authorities (e.g. CCRA, Privacy Commissioner, Human Rights Commission etc) who have it in their mandate to access your file

e) our practice’s lawyers, accountants, information managers or other consultants contracted to provide advice or counsel regarding the administration or management of the practice

f) on termination of sale of the practice, to a purchasing optometrist or file storage facility that agrees to serve as trustee of your personal information and to only access this information for the purpose of confirming their custody of your file, unless you initiate contact as a patient

The disclosure of personal information shall be limited to that which is necessary for the purpose for which it is disclosed. All the above noted external parties have the same legal responsibility as this practice to protect all personal information collected in the course of their activities.

Privacy Contact Officer: Dr. Mark Pitcher

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